Free UTM Link Builder
Build campaign URLs with UTM parameters to track your marketing efforts in Google Analytics. Add source, medium, campaign name, and more with a simple form.
Track Every Marketing Campaign with Precision
Without UTM parameters, your marketing traffic blends into a sea of direct and referral visits. By tagging your links with UTM parameters, you can see exactly which campaigns, channels, and ads drive traffic and conversions. This builder makes it easy to create consistently tagged URLs every time.
Frequently Asked Questions
UTM parameters are tags added to the end of a URL that help analytics tools like Google Analytics identify where your traffic is coming from. The five standard parameters are source, medium, campaign, term, and content.
Copy the generated URL and use it in your marketing campaigns — emails, social media posts, ads, or any external link. When visitors click the link, Google Analytics will attribute the visit to the specific source and campaign you defined.